2023 is kicking off with plenty of new trends, but our personal favorite – TV trends!
#1 Streaming Versus Broadcast TV – In November 2022, data from Nielsen showed 38.5% of U.S. households were devoting more time to streaming than watching broadcast TV. eMarketer has estimated that by the end of 2023, the number of these households will continue to grow, and more than one-third will no longer pay for TV.
Entertainment goliaths Netflix, Disney, Amazon, and Apple will continue to flourish in 2023. Based on 2022 figures, sports streaming will continue to be in high demand in 2023; hence Amazon and Apple are acquiring major sports streaming deals. Meanwhile, Netflix will move into the gaming space.
Meanwhile, many local TV stations are escalating their news coverage on OTT [over-the-top] delivery systems like Apple TV and Roku.
#2 Audience Fragmentation and Connected TV (CTV) – TV audiences continue to become more fragmented, presenting a difficult challenge for marketers to reach their target audience. To manage productive TV advertising campaigns in 2023, marketers will be required to understand fragmentation and implement strategies to overcome these limitations. Addressable TV, for example, will show different ads in different households while watching the same program.
Connected TV (CTV) is also on the upturn and is helping advertisers to reach viewers with over-the-top (OTT) advertising. Implementing CTV’s programmatic technology allows marketers to pinpoint and reach viewers even when they switch between different devices. CTV makes it possible to identify and target the right audience with data-driven marketing strategies.
#3 New Technology in TVs and Lifts – LG introduced the new Signature OLED M-Series, an extra-large TV that is the first to function completely wirelessly. The 97-inch M3 employs a Zero Connect box that is separate from the TV to send video wirelessly up to a 4K 120Hz screen.
While the screen will need its power connection (which can be through the wall itself rather than a hanging power cable) all other connections are relegated to an otherwise completely discrete device, enabling the TV to be set up with no other physical tethers.
The new QN95C is Samsung’s high-end 4K QLED TV, replacing the QN95B and QN90B models. According to Samsung, a new, thinner power board lets the QN95C be just 20mm thick while retaining its ports on the TV itself.
The new QM8, TCL’s flagship model, introduces Mini-LED Ultra. The backlight technology appears to be like other mini-LED backlight systems but can produce twice the peak nits in brightness as the previous equivalent model and features five times as many dimming zones. The QM8 will also provide Wi-Fi 6 connectivity and a built-in subwoofer.
TV Lifts are also growing in popularity, thanks in part to increased versatility. The multi-purpose lift from INCA TV is a prime example. It can be fitted into a cabinet, into the ceiling, or below the floor, with some minor adjustments and accessories. Also, it is shipped partially put together to save on shipping costs and is easy to assemble and install in your home.
The Fold-Down & Pedestal Extend HD Lift is designed to conceal your TV in the ceiling and upon command, you can lower the screen and pedestal extend (adjustable) it further down into the room, to the proper height. The units are powder coated, made from aluminum making them lighter and easier to install, and include an ‘ultra silent’ motor. The unit operates almost silently and is smooth, fast, and very reliable.
To learn more about TV and TV Lift trends click here: https://inca-tvlifts.com/tv-lifts/#animation.
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